Terry Long

Terry Long has spent the better part of two decades thinking seriously about what makes a gift actually land. Based in Houston and originally from Baton Rouge, he brings a grounded Gulf Coast sensibility to his work at GiftGrader, where he curates picks across holidays, birthdays, and gifts tailored to adults and seniors. His B.S. in Consumer Psychology from LSU and Certified Gift Professional designation inform a curatorial instinct sharpened by 18-plus years advising retail clients and editorial audiences — including seasonal guides that reached over 400,000 readers. He's consulted for regional retailers whose senior product lines saw repeat purchases climb 34% after his involvement. He also keeps a color-coded spreadsheet of every gift he's given since 2004. His wife thinks it's sweet. His friends aren't so sure.